PAYAHUI is an indie brand, a free soul and open mind label. We share our ideas through works with workmanship and love. Every outfit showcased were hand-made and designed by Pa Ya Hui’s team.

In 2016, PAYAHUI showcased “Someone” in Kedah Fashion Week 2016 and the following year “Sounds Pink Sounds Black” was showcased in Penang Fashion Week 2017. The collections create huge impact and immediately make PAYAHUI the name to know in fashion industry.

PAYAHUI was featured on several newspapers such as Nanyang, Kwong Wah, Sin Chew, Pocket News, etc. July 2017, FEMALE featured PAYAHUI as the 5 Rising Designers To Watch Out For At KLFW Ready-To-Wear 2017 and Harper’s Bazaar named PAYAHUI in their NAMES TO KNOWS column August 2017 issue.